Category Archives: Marketing & Sales

“Swiss made” smart wearable and Internet of Things products are now 17% more expensive to produce!

Jan 15 2015, the Swiss National Bank announced it would remove the cap it had in place to prevent the Swiss franc from rising too high against the Euro (1,20 EUR equals ±1 CHF).

Today Jan 18 2015, the exchange rate is 1,0074 EUR equals ± 1 CHF meaning that Swiss made products become 17% more expensive in a blink of an eye! Continue reading