Category Archives: Brand management

Marketing Model - source:

Hello Bank prepares a pop-up store in Brussels

Pop-up store Hello Bank

Pop-up store Hello Bank

“Pop-up store (pop-up shop in the UK and Australia) or flash retailing, is a trend of opening short-term sales spaces.

The space could be a sample sale one day and host a private cocktail party the next evening. The trend involves “popping up” one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, can build up interest by consumer exposure.”[1]

BNP Paribas Fortis wants to increase the awareness of Hello Bank [2] their Internet Bank using offline medium.

Stay tuned …


[2] Hello Bank for Android:

[2] Hello Bank for iOS:!-by-bnp-paribas/id642897716?mt=8

2013 in review, how did the blog performed in 2013?

The stats helper monkeys prepared a 2013 annual report for this blog.

Here’s an excerpt:

A New York City subway train holds 1,200 people. This blog was viewed about 8,000 times in 2013. If it were a NYC subway train, it would take about 7 trips to carry that many people.

I would like to add a personal note to this excerpt:

2013 figures are 3.5 Times more than our 2012 visibility with 2,200 views. 

For that reason, and others :-), I would like to thank all our readers and we hope we will continue to grow at a faster annual pace in 2014 with the release of StraTex, a solution increasing drastically the quality of your PMO practice.

I wish you, your family and friends a wonderful New Year’ Eve.

See you next Year… or tomorrow.

Click here to see the complete report.