Pop-up store Hello Bank
“Pop-up store (pop-up shop in the UK and Australia) or flash retailing, is a trend of opening short-term sales spaces.
The space could be a sample sale one day and host a private cocktail party the next evening. The trend involves “popping up” one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, can build up interest by consumer exposure.”[1]
BNP Paribas Fortis wants to increase the awareness of Hello Bank [2] their Internet Bank using offline medium.
Stay tuned …
[1] http://en.wikipedia.org/wiki/Pop-up_retail
[2] Hello Bank for Android: https://play.google.com/store/apps/details?id=com.bnpp.hellobank
[2] Hello Bank for iOS: https://itunes.apple.com/be/app/hello-bank!-by-bnp-paribas/id642897716?mt=8
