10 facts to remember from the Twitter IPO

Twitter logo

Twitter logo

Twitter hopes to raise $1 billion through stock sales and plans to trade under the symbol “TWTR”.

Here are some highlights described in the FORM S-1 Twitter has submitted a few days ago to the U.S. Securities and Exchange Commission (SEC):

  1. “…as of June 30, 2013, [Twitter] had an accumulated deficit of $418.6 million, page 23
  2. [Twitter] revenue has grown rapidly … to $316.9 million in 2012, we expect that our revenue growth rate will slow in the future…”, page 23
  3. “We currently intend to retain any future earnings and do not expect to pay any dividends in the foreseeable future.”, page 51
  4. “…We generate nearly all of our advertising revenue through the sale of our three Promoted Products: Promoted Tweets, Promoted Accounts and Promoted Trends. The substantial majority of our advertising revenue is generated on a pay-for-performance basis…”, page 59
  5. “…we derive the substantial majority of our advertising revenue from advertisers in the United States … advertising revenue per timeline view in the three months ended June 30, 2013 of $2.17 in the United States and $0.30 internationally…”, page 59
  6. “…Over 65% of our advertising revenue was generated from mobile devices in the three months ended June 30, 2013.”, page 59
  7. We record advertising revenue based on the billing location of our advertisers, rather than the location of our users.”, page 59
  8. “We determined the fair value of our common stock to be $13.05 per share as of November 18, 2011… We determined the fair value of our common stock to be $20.62 per share as of August 5, 2013…”, page 89
  9. Net loss six Months Ended June 30 2013 is $69.251 Millions, Annexe F-6
  10. Goodwill and Other Intangible Assets, Balance as of June 30, 2013 (unaudited) is $163,715 Millions, Annexe F-28

References:

FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 Twitter, Inc. : http://1.usa.gov/1g8qLdE

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