A look under the hood: why electric car startup Fisker crashed and burned

Fisker Sunset photographed at the 2009 Washing...

Fisker Sunset photographed at the 2009 Washington DC Auto Show. (Photo credit: Wikipedia)

The end of a car manufacturer who didn’t want to deliver sustainable business [1]

 

[1] http://gigaom.com/2013/04/17/a-look-under-the-hood-why-electric-car-startup-fisker-crashed-and-burned/

Gigaom

It was a shining moment for Fisker Automotive. In the summer of 2011, four years after the upstart electric car company opened its doors, its first cars were finally rolling off the factory line in Finland, and the sleek vehicles were landing in the garages of some of the biggest names in Hollywood, politics and Silicon Valley. Actor and Fisker investor Leonardo DiCaprio received one. Al Gore and Colin Powell were next in line.

A couple months after that, boy megastar Justin Bieber got one for his 18th birthday as a present from his manager. The car even had its television debut driven by Ashton Kutcher, playing an internet mogul, on Two and a Half Men.

That summer gas prices were predicted to rise about 40 percent, leading to a boost in sales of fuel-efficient cars. A year earlier, electric-car company Tesla held a blockbuster IPO, and…

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